In an ever more complex competition over attention, I consult public institutions in using the right approach when communicating with people in their role as citizens, aiming at increasing engagement and interest in political subjects.
Truth is not a constant factor of our society anymore? Have we entered a post-truth era? Disinformation and Fakenews have paved their way into the public sphere, leaving their mark and therefore rarely any organisation can afford to neglect that. For my clients I develop suited concepts and support them with monitoring and flagging alarming content.
interest and article-based targeted advertising
In cooperation with spoods GmbH my clients have the opportunity to reach target groups when their interest is at the highest peak. A match-making algorithm places messages directly in context-related online articles. Targeting which is not in need of cookies or exploiting user data.
When running their campaigns, my clients benefit from a network of trusted media producers and designers for the production of interviews, podcasts, staff portraits or promotion and image videos, as well as graphics, fitting to the intended use.
digital media suitcase
The digital media suitcase project enhances cross-generational dialogue using impulse films in order to educate on contemporary history. Landmark events of the last 100 years are being illustrated from varying national media perspectives. In cooperation with different public actors, the implementation of the international dimension is planned and currently in progress.
social media strategy / community management
Finding your way through the jungle of opportunities when working on conveying your message and building and maintaining your brand is a challenge. I support my clients with creating the right strategy when targeting their audiences and forming relationships with their communities.